In a bad week for Kevin Rudd its time to return to the fundamentals of winning Federal elections.

Since the trauma of the 1996 election the Federal ALP cannot seem to get it right. You can develop an analysis of the fortunes of Kim Beazley, Simon Crean, Mark Latham and now Kevin Rudd which says that John Howard’s success owes much to poor and ill disciplined Labor electoral strategy. Since the time in the 1980s and early 1990s when the Labor machine seemed unbeatable, the fundamental wisdom about what wins Federal elections has seemingly passed to the Federal Liberal-National Party.