Cultural Tourism Masterplan: An Interview with John Morse AM

North East Arnhem land cultural tourism business grows from strength to strength. John Morse talks about the progress and the challenges ahead.

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John Morse is a former Managing Director of Tourism Australia with 35 years’ experience in the industry. He has worked extensively in the past decade with Aboriginal people and communities across Australia in the development of Indigenous tourism. John has an extensive knowledge of Yolngu culture and a deep relationship with Yolngu people. He is Chairman of the Mutitjulu Foundation at Uluru and was advisor to Parks Australia on Indigenous tourism in Kakadu National Park, Uluru Kata Tjuta National Park and Booderee National Park from 2003–2011 John was awarded an Order of Australia in 2003 for services to tourism and the development of indigenous tourism. 

His past experience and present work includes:

Masterplan advisor Lirrwi Tourism 2012 – Present Yirrkala Arnhem Land Chairman of the Board Adventure Junky 2014 – Present Chairman Mutitjulu Foundation January 2002 – Present Mutitjulu Uluru -Northern Territory  Owner John Morse Art January 2002 – Present Sydney Indigenous Tourism Advisor John Morse January 2001 – Present.Council Member National Museum of Australia January 2009 – October 2014 (5 years 10 months) Managing Director Australian Tourist Commission 1997 – 2001 (4 years) Regional Director Asia Australian Tourist Commission June 1991 – April 1995 Hong Kong Regional Director Europe Australian Tourist Commission June 1984 – July 1991 London, United Kingdom


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